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7 Oct 2016

Full-Time Marketing Manager

Amadeus – Posted by admin Vilvoorde, Vlaanderen, Belgium

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Job Description

Marketing Manager

Summary of the role

The Marketing Manager is responsible for driving & implementing all marketing activities at the ACO level, throughout all channels and in full alignment with the Corporate Marketing guidelines. He/She is in charge of designing, recommending, executing and monitoring the Marketing plans for the business segment for the Benelux region.

He/she will also hold the responsibility for the marketing & pricing support of a defined range of products within the Amadeus Benelux portfolio.

Roles and responsibilities

Marketing strategy & planning

  • Define the marketing strategy and the marketing plan for the different sub segments
  • Design the yearly marketing plans in collaboration with the Marketing Director and various commercial & product teams
  • Propose & own the yearly advertising & promotion budget

Customer needs & opportunity identification

  • Analyze & prioritize business needs of each business line & revenue stream
  • Define the needs of the local customer subsegments and map the portfolio against these needs, based on Central guidelines
  • Together with Sales & Product, regularly evaluate the market potential of unfulfilled customer needs & future marketing opportunities.

Marketing Program Development & Management

  • Define & manage Marketing programs to successfully achieve key commercial targets for the various business lines / revenue streams.
  • Maintain network with key stake holders & industry associations

Offerings & Value Propositions

  • Design & evaluate value propositions to address unique customer business with the right positioning at the right price.
  • Define and track the pricing strategy for the various offerings & compare with competitors pricing strategy
  • Be responsible for the offer / solution launch & monitor the results, in close co-ordination with the Sales & Product teams

Business and competitive intelligence

  • Proactively conduct intelligence surveys & studies to feel the business market pulse, in collaboration with the Central organization

Marketing Communication

  • Design & deploy communication plans & monitor results
  • Ensure that Regional Marketing Communication guidelines are applied within the local market.
  • Propose alternative plans and advice on media mix optimising options.
  • Recommend and agree with the various stakeholders on the implementation of the communication plan, methodology, channels, deliverables, content, KPIs, others.

Marketing Performance management

  • Monitor the effect of marketing activities on revenue and profit per segment & propose corrective actions to reach assigned objectives

Education:

  • University degree in Marketing or Economics.
  • Other Marketing qualifications would be an asset
  • Knowledge, Skills:
  • Solid marketing background and management skills
  • B2B experience
  • Experience in designing & successfully driving Marketing programs including setting financial & commercial targets and evaluating results
  • Excellent understanding of consumer / customer behaviour
  • Experience in building Value Propositions
  • Ability to create and justify business cases for necessary investments
  • Strong affinity for IT & technology, proficient in Office applications, internet and its various components and familiarity with project management tools
  • Digitally & E-com savvy & familiar with the latest online marketing & social media tools
  • Good networking skills
  • Local languages and excellent level of written and oral English

Experience:

  • At least 5 years experience in a similar role within a customer / service-driven environment, in a B2B.
  • Knowledge & understanding of the travel technology and the Corporate Travel would be an advantage

How to Apply

https://career012.successfactors.eu/career?career_ns=job_listing&company=AmadeusProd&navBarLevel=JOB_SEARCH&rcm_site_locale=en_GB&career_job_req_id=64503&selected_lang=en_GB&jobAlertController_jobAlertId=&jobAlertController_jobAlertName=&_s.cr

Job Categories: Marketing. Job Types: Full-Time.

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